Learn how to measure and evaluate business progress and growth performance
Learn how to determine when to pivot
Learn how to measure business “intangibles”
Readings
Financial Management for Technology Startups
Chapter 5: Start-up progress analysis
Chapter 8: Tracking your start-up’s growth
How to Measure Anything
Chapter 1: The Intangibles and the Challenge
Chapter 4: Clarifying the Measurement Problem
Chapter 3: The Illusion of Intangibles: Why Immeasurables Aren’t
Chapter 10: Bayes: Adding to What You Know Now
Chapter 11: Preference and Attitudes: The Softer Side of Measurement
Chapter 12: The Ultimate Measurement Instrument: Human Judges
Chapter 13: New Measurement Instruments for Management
Thinking in Bets
Chapter 3 -- Luck vs Skill: Fielding outcomes
Chapter 6 -- Moving regret in front of our decisions; Reconaissance: mapping the future; Scenario planning in practice; Backcasting: working backwards from a positive future; Premortems: working backward from a negative future; Dendrology and hindsight bias (or, give the chainsaw a rest)
Disciplined Entrepreneurship
Step 23: Show That “The Dogs Will Eat the Dog Food”
Postlude: A Business is More Than 24 Steps
Startup Owner’s Manual
Chapter 11: Pivot or Proceed
Built to Last
Chapter 5: Big Hairy Audacious Goal
Deliverables
Set up a growth tracker for your startup
Set up a progress analysis template for your startup
Select five perceived intangibles related to your startup’s customer experience and devise measurements for them
Set guiderails for when your startup should pivot from the current path
Define one Big Hairy Audacious Goal for your startup