Open Source Startup
Unit 16: Dealing With Customers
Key Takeaways
- Learn what goes into great customer experiences
- Learn how to evaluate the financial value of quality customer experience
- Learn how to sell effectively to customers
- Learn the techniques to reach new customers
- Learn how to make the customer the centre of the business
Readings
- The Startup Equation
- Chapter 10: Creating Great Customer Experiences
- Chapter 14: ROI of Happy Customers
- Startup Owner’s Manual: Guide for Web and Mobile Startups
- Chapter 1: The Customer Development Manifesto
- Chapter 2: An Introduction to Customer Discovery
- Never Split the Difference
- Startup Owner’s Manual
- Chapter 8: Get Ready to Sell
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- Chapter 9: Sell
- From Impossible to Inevitable
- Chapter 5: Seeds -- Customer Success
- Chapter 6: Nets -- Inbound Marketing
- Chapter 7: Spears -- Outbound Prospecting
- Chapter 8: What Executives Miss
- Meaningful: The Story of Ideas that Last
- Who is Responsible for Seeing Your Customers
- The Customer is Your Compass
Deliverables
- Set customer experience goals for your startup
- Quantify the value of different tiers of happy customers to your startup
- Create a sales cheatsheet
- Define your startup’s initial seeds, nets, and spears
- Set practices to ensure the customer is at the heart of all work at your startup